Store locations Essay Example | Topics and Well Written Essays - 1500 words

Store locations - Essay Example To further deal with the marketability of the location, with regards to the aforementioned pharmacy, obtaining location and marketability data from two of its branches is a perfect barometer in determining how the location of the said establishment is essential in determining the feasibility of it. This study focuses on two selected branches of Walgreens in Miami and how will those branches show profitability and compliance with several criteria on why these locations were selected among others. Furthermore, this study aims to establish that location is indeed one of the most important factors to consider in putting-up a business enterprise in dealing with the marketability and profitability of the company. By analyzing two selected branches of Walgreens with regards to location, it would be possible to track the strong and weak points of the establishment with regards to its location and how this element affects the over-all standing of a certain business. This branch is situated almost in the center of Miami, Florida. ... A certain commercial online real estate described this location between Footlocker and Burdines Department store; this store will draw from both the local resident and daytime population, and the foreign tourists and more than 25 million cruise line passengers visiting Miami annually2. The description alone of the website would give the idea that the place is indeed visited by different people of different classification in which the store has a huge opportunity of being seen and visited by people because of its accessibility to the customers. However, analyzing the goods and services that Walgreens offer, it is very important to know, how many of these people would avail the goods and services it gives In other words, how many customers the store would be able to obtain from those people who manage to pass the location where the branch is located In these cases, it is also important to know the classification of the location in order to know if the place is indeed marketable for this enterprise to click and prosper. If we are to analyze, there are several hospitals and allied services in Florida that are located in the aforementioned street and would be an important factor for the said branch to obtain customers. It is established that these institutions needs the services of the said branch and therefore, the marketability of the branch is now clearer and established. The likes of Miami Children's Hospital, Mercy Hospital, Miami Heart Institute and Medical Center and other hospitals boost the chances of the said branch to penetrate the market with regards to the goods and services it offers. Also, the location is an ideal one as the aforementioned premises are

Contrast Effect Essay Example | Topics and Well Written Essays - 500 words

Contrast Effect - Essay Example According to Six Sigma, quality requires entrepreneurs to look at their own business from the customer's perspective and not be based on their own perspectives. By understanding the transaction from the needs and processes of customers, the company is able to explore on what costumers see and feel. Consequently, marketers can identify areas where significant value or improvement be added. Kotler (2000, p. 36) underscored that customer expectations are relevant key determinants of their satisfaction, consumption experiences, and loyalty. It is wise that marketers need to either meet or exceed such expectations; otherwise, it could lead to customer defection or dissatisfaction. Feldman and Lynch (1988) argued that when customers express their expectations before their consumption experience, it would most likely bring them more convenient during the experience. The same points were emphasized by Morwitz and Fitzsimons (2004); Dholakia and Morwitz (2002); Kardes, Allen, and Pontes (1993 ); and Fitzsimons & Williams (2000) respectively. have less or no knowledge that there will be an upcoming service evaluation process versus those forewarned customers about a service encounter, which later be asked to evaluate the said service; tend to supply higher negative post-experience evaluations (Ofir a